Who we are
The SWB story
One goal: make it possible for skaters to live off their passion.
SWB started after one goal: make it possible for skaters to live off their passion and build a brand fully dedicated to investing in the downhill scene.
We built something different: keep prices low enough that riders can actually afford the gear, and sell enough of it to pay skaters to keep skating. No investors, no fake campaigns, just decks, team trips, pushing limits, filming, and creating new ideas with friends.
Riders get paid. Then we make more boards.
Our ads are just our clips. Our marketing is the hill.
We build where the best tools are.
Our decks are pressed in a specialist factory that has perfected downhill construction over two decades. This choice isn't about cost-cutting, it's about performance. It allows us to invest our budget where it matters most: in advanced materials and, most importantly, in our riders.
Built By Riders, For Riders
Our decks are pressed in a specialist factory that has perfected downhill construction over two decades. This choice isn't about cost-cutting, it's about performance. It lets us invest our budget where it matters most: in advanced materials and, most importantly, in our riders.
The result is high performance downhill boards proven by two pro models, THE HAVOC and THE TRAP PRINCE, raced and freeridden from the Swiss Alps to the mountains of Medellin.